It’s this Gloucester way of life that we represent in our lines. As America’s Oldest Seaport Gloucester is all about the ocean and it’s beauty. So here comes where our name came from. Surrounded by nothing but ocean living it became natural for us to be Hooked For Life on the sea and everything it brings to us. All of us have different experiences and likes of the ocean, be it fishing, diving, surfing or just relaxing on the beach. Our brand is more than just an experience, but rather a life style, one that we are Hooked For Life on.